Who We Are

We are experienced executives with shared values that are built on the foundation of Servant Leadership. 

Meet the Team:

Bill Price, M.B.A., PMP –  Founder and Chief Executive Officer

   We help our clients to define and hit their targets!

Bill Price is the Founder and CEO of The OnTarget Company.  He is a strategic advisor with a history of serving executive leaders at premier brands including: The Coca-Cola Company, Delta Air Lines, NCR, Georgia-Pacific, Merck & Co., ING and others.  Bill has developed a reputation for helping organizations drive profitable growth through strategic and operational plans based on sound analysis, judgment and execution.  Bill leads OnTarget’s team of experienced executives who use their special areas of expertise to help companies achieve their business goals through a strategy of Purpose, Alignment and Commitment. 

Bill received his Bachelor of Science in Management Information Systems from Auburn University, his M.B.A. from Samford University, and he is an Alumnus of the Harvard Business School’s Strategic Agility Program. He is also is actively involved in the community where he has a keen focus on developing leaders. He serves as the Chairman of the Atlanta Leadership Symposium Advisory Board for UGA’s Terry College of Business; Co-Chair of the Workforce Development Executive Committee at the Metro Atlanta Chamber of Commerce; Advisory Board for the SA’s Boys & Girls Club; and he is active at Due West United Methodist Church. He was also nominated as a 2012 Man of the Year candidate where his class raised over $575,000 to help the Leukemia and Lymphoma Society cure blood cancer where he won the Mission Award for community integration. Bill, his wife, Laura, and their three beautiful daughters live in the suburbs of Atlanta, Georgia in the community of West Cobb.

W. Lamar Chesney, CPA – Strategic Coaching Practice

  Lamar Chesney is a respected leader in business transformations.  He is a seasoned operations, financial and supply chain professional with over four decades of diversified business experience as a senior executive in the financial services, manufacturing, audit services, educational, transportation, professional services, consumer products and energy industries.  He has been a leader at numerous public and private, small and large, regional and global corporations.  He has held a variety of  C-Level executive positions during a career that spans eleven companies in eight industries, including senior executive positions with well-known entities such as Delta Air Lines, The Coca-Cola Company, Marsh & McLennan and SunTrust Banks.  Lamar is a dynamic, systemic minded leader with a strong track record of building highly capable organizations and leading challenging business transformations.  He has worked as a senior leader to prevent a company from economic failure, led business and organizational readiness for an entity emerging from bankruptcy and spearheaded a key operational and financial transformation in a major international conglomerate.   He possesses superior interpersonal skills, the capability of resolving multiple and complex business issues and motivating staff to peak performance.   He is an individual that is self-motivated, optimizes his own capacity, demonstrates openness and self-confidence, accepts and builds accountability, thinks systemically, activates organizations and brings about positive action in self and others.

Cheryl L. King, CPA – CXO Services Practice

  Cheryl L. King is a seasoned executive with strong leadership skills, technical knowledge in accounting and finance, and an operationally-focused business background.  She has served as CFO in a wide range of industries, with a particular focus on the payment processing industry.  For twelve years, Ms. King held increasingly responsible positions at First Data Corporation including Corporate Controller and CFO of the Card Services Division.  A career highlight was leading the financial process for the company’s $1 billion IPO when First Data was spun out of American Express Company.  In addition, Ms. King led M&A activities for over 20 acquisitions, managed SEC reporting, quarterly earnings releases, and all budgeting, forecasting and strategic planning efforts.  Following her career at First Data and seven years with two ‘Big 4’ firms, Ms. King began working with early-stage and mid-size private companies as a partner with Tatum, a professional services firm offering executive level financial management services.  Ms. King continued to serve payments companies such as iKobo, a venture-backed online ‘person to person’ money transfer company as CFO.  Ms. King also served as CFO of Alogent Corporation where she was responsible for closing a Series A round of venture funding.  Working with emerging growth companies, Ms. King honed her skills at building financial infrastructure to enable companies to scale at a rapid pace.  In addition to her deep competency in financial management, Ms. King also effectively managed Human Resources, Risk Management, Information Technology and Corporation Administration.

Ms. King earned a bachelor’s degree in Business Administration from Georgetown University and she is a Certified Public Accountant (CPA). She is active in the community where she serves on the board of Women in Technology (WIT) and is a member of Board of Directors Network.

Emmett Moore, CPA, CFA - CXO Services Practice

Emmett Moore  Emmett Moore has served in the role of Controller, Treasurer, COO and CFO for companies ranging in size from 40 to 3,000 people.  His experience includes financial modeling and business process automation, raising capital, M&A and leading accounting and finance teams in companies that were experiencing rapid change.  After receiving his BA from Dartmouth College in 1988, he started work in public accounting with Ernst and Young, and received his masters in Accounting and MBA from New York University.  He became a CPA in 1993 and a Chartered Financial Analyst (CFA) in 1998.

During his career, Emmett has worked with early stage, private and public companies and is an expert at helping companies navigate through uncertain futures. He has raised more than $2 billion in equity and debt capital over the past 20 years including two Initial Public Offerings: one in 1997 and one in 2006.  After moving to Atlanta in 2002, he served as a CFO partner with Tatum Partners before joining a private Duluth, GA based military contractor, DataPath, in 2005. After selling DataPath to Rockwell Collins in 2009, Emmett founded a consulting practice that focuses on helping high-growth companies forecast in order to raise capital, manage growth, budget effectively, restructure and upgrade their approach to accounting and finance.

Ira Genser, CPA, CTP - CXO Services Practice

   Ira Genser specializes in turnaround advisory for debtors and secured stakeholders. Mr. Genser has advised both public and privately held companies with revenues ranging from $50 million to $4 billion.

With more than 15 years of financial restructuring experience, Mr. Genser has advised clients in myriad industries, including construction, property management, engineering, transportation (both asset and non-asset intensive), branded packaged foods, financial services, private label and branded consumer goods, manufacturing and distribution.

Some of Mr. Genser’s notable advisory assignments have included J.A. Jones, Inc., Comcar Industries, Inc., Flowers Foods, Inc.; US Xpress Enterprises, Inc.; Greenwood Mills, Inc.; and Ithaca Industries, Inc. His most recent assignment involved the liquidation of a $200 million debt collection agency, Risk Management Alternatives. In this assignment, Mr. Genser assisted management with a variety of matters in the debtors’ bankruptcy cases, including a 363 sale of assets, rejection of exectuory contracts / leases, creditor committee issues and plan of liquidation. Currently, Mr. Genser is overseeing the Liquidating Trust, ensuring that the remaining assets are monetized and funds are distributed to creditors in an expeditious fashion. In 2002, Mr. Genser was recognized by the Atlanta Chapter of the Turnaround Management Association for his work at Neuville Industries, Inc., where he was the lead practitioner on a team that was influential in the successful turnaround of the $65 million textile / hosiery company. Neuville received the Atlanta Chapter’s Turnaround of the Year award.

Mr. Genser earned a bachelor’s degree in accounting and marketing from the New York University Stern School of Business. He earned a master’s degree in business administration, with a concentration in finance, from Columbia Business School. He is a Certified Turnaround Professional (CTP) and a Certified Public Accountant (CPA). He is a member of both the Turnaround Management Association (TMA) and the American Institute of Certified Public Accountants (AICPA).

 Randy Walton: CXO Services Practice

   Randy Walton is a highly sought after speaker, consultant, and leadership expert who has been challenging the norms of business thought for over 20 years. Randy is a pioneer in developing compelling and profitable market strategies through the use of a unique, core value assessment and ideation process. He has extensive experience in corporate strategic planning, operations management, marketing, technology operations, business consulting, and organizational leadership. Mr. Walton works and travels extensively throughout North America and Western Europe mentoring and advising senior leaders and executive teams.  Randy is an alumni of Stetson University.

He is the co-author of: “Enhancing Your Business Value… The Climb To The Top… Smart Strategies for a Successful Expedition”

Brian Fultz, M.B.A. – CXO Services Practice 

   Brian Fultz has a passion for helping organizations grow through creativity and innovation combined with a commitment to implementing the firms’ strategies.  Brian has over 20 years experience in a combination of consulting, industry, and entrepreneurial roles.  His consulting experience at Venadar LLC, iXL Inc., and Accenture involved new product/service development, open innovation, and a variety of other sales and marketing engagements for a wide range of clients including financial services, consumer packaged goods, consumer products, industrial products, and business services.

Brian’s general management background includes operational and marketing leadership for the North American document shredding business for Recall Inc., founding country management for iXL Japan, K.K., as well as a variety of increasingly responsible roles in manufacturing, engineering, quality, sourcing, and finance at General Electric.

Brian holds an MBA from The University of Chicago Booth School of Business and a Bachelor of Science in Aeronautical and Astronautical Engineering from Purdue University.

Morgan Cederblom – Strategic Workshops, OnTarget University

  Morgan Cederblom’s career and life achievements have been built upon his values of personal integrity, authenticity, trust, courage, accountability and commitment to his own and other people’s success and growth. These values have shaped his leadership skills throughout his career.  As a former executive with The Coca-Cola Company, Morgan was trusted with the responsibility for the leadership of the company’s Swedish and Finnish subsidiaries as Executive Vice President of the Nordic and Northern Eurasia Division. He also served on the Boards of Coca-Cola Bottlers in Russia, Coca-Cola Cold Drink, Inc. in Sweden, and Coca-Cola Cold Drink, OY in Finland during this time period. Under Morgan’s direction, The Coca-Cola Company achieved a 63% increase in sales in the region while profits quadrupled.   Most notably, Morgan’s successes with the Scandinavian business unit led to his selection by Coca-Cola’s former Chairman Roberto Goizueta to the lead global implementation of the organization’s Shareholder Value Management Initiative. This initiative revised Coca-Cola’s entire Strategic Planning Process worldwide using Value Based Management and EVA principles as the new foundation for all actions and resource allocation.

After more than a decade with The Coca-Cola Company, Morgan chose an entrepreneurial path where he has strengthened organizations by helping them to focus on Value Based Management (VBM) principles using EVA as the score card to accelerate company profits, growth and shareholder value. Morgan has advised global corporations spanning a wide range of sectors such as Siemens USA, Coca-Cola, and the Omnicom Group. In addition to VBM he conducted “Million Dollar Day” workshops for Senior Management teams which resulted in identification of significant new business opportunities and action plans for implementation.

Throughout his career, Morgan is most proud of having created the conditions for people to succeed and for consistently being true to his values as described above. Thinking big, inspiring and energizing others and always doing what he said he would do, have been and are still his guiding principles. Morgan earned his undergraduate degree in Economics followed by the equivalent of an MBA at the Stockholm School of Marketing’s Institute for Higher Marketing Education. He is also a graduate of New York’s Columbia Business School’s Executive Program in International Management, where he later served as an Adjunct faculty member. He has also guest lectured at Emory’s University’s Goizueta School of Business in Atlanta, where he lives with his wife, Caroline.

Tom Oder -  OnTarget Publishing

  Tom Oder is an award-winning journalist who has served as the news editor of both of Atlanta’s daily newspapers, The Atlanta Journal and The Atlanta Constitution, now combined as the AJC. Before retiring from the newspaper business, Tom served as the managing editor of Cox News Service, where he oversaw the daily relationship among Cox’s 44 newspapers and the Cox Washington Bureau and managed the relationship of those properties with the New York Times News Service. Mr. Oder’s journalism experience brings value to clients because he knows how to tell their story and gives them credibility when he pitches that story to the media. He specializes in original compositions, ghost writing, comprehensive editing services (books, press releases, marketing collateral, white papers and articles), media relations, crisis communications and consulting services in such diverse areas as forensic science, academia, non-profits and private enterprise. Mr. Oder has also worked with legal professionals and international trade missions and business councils. His work has been published in the Americas, the United Kingdom, Europe, Australia and Asia. Pro bono writing services have been provided to the Metro Atlanta Chamber of Commerce on public policy issues.

Tom holds a Bachelor of Arts in Economics from Furman University where he served as Sports Editor of the campus newspaper.